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Jonas Brothers In Endorsement Deal With Xbox

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“The Xbox 360 gaming system, sold by the Microsoft Corporation, is being endorsed by the Jonas Brothers rock band in a campaign that appears in properties owned by the brothers’ media partner, the Walt Disney Company. Xbox 360 joins a short list of brands to be promoted by the Jonases, whose music appeals to the teenagers, preteenagers and mothers composing the target audience for the gaming system.” Link