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“As of this minute, Olympic swimmer Michael Phelps is the most coveted celebrity endorser in United States. That’s according to the Davie-Brown Index, whose officials say Phelps’ jump to the top spot is unprecedented in the history of their celebrity polling system. Phelps takes the No. 1 spot in endorsement rank this week in the company’s first post-Olympics poll. He was previously ranked No. 1,111 by the company. ” [Link]
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