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“JellyCloud, a Redwood City, Calif.-based targeted ad network, closed its doors this month after raising $11.5 million in venture-capital funding earlier this year. Adzilla, a similar network in San Francisco, also ceased operations. San Francisco-based AdBrite, which was founded in 2002 by Internet entrepreneurs Philip Kaplan and Gidon Wise and has raised a total of $35 million in funding, recently cut 40% of its work force to make itself profitable.” [Link]
John Hodgman and Justin Long in Apple Mac ads
“Turns out that phase two of the ‘I’m a PC ‘ advertising counterattack against Apple was… created on a Mac. … The offending evidence was metadata found in the images of the PC user featured on the ‘I’m a PC’ web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3.” [Link]
“One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. ‘Hello, I’m a PC,’ the engineer says, echoing Mr. Hodgman’s recurring line, ‘and I’ve been made into a stereotype.’” [Link]
Michael Phelps picture
“As of this minute, Olympic swimmer Michael Phelps is the most coveted celebrity endorser in United States. That’s according to the Davie-Brown Index, whose officials say Phelps’ jump to the top spot is unprecedented in the history of their celebrity polling system. Phelps takes the No. 1 spot in endorsement rank this week in the company’s first post-Olympics poll. He was previously ranked No. 1,111 by the company. ” [Link]
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