Mitt Romney's Poor Web Showing

Sad

The results show that the online public takes its ad production responsibilities seriously, with many professional-looking spots. But while the quality was high, the quantity was not. For a contest open for more than two weeks, 129 submissions seems a small number -- a reflection, perhaps, of the former Massachusetts governor's relative obscurity among voters.

Imagine if a similar contest had been held for supporters of Rep. Ron Paul or Sen. Barack Obama, both of whom have consistently led their respective fields in the total number of YouTube views, MySpace friends and Facebook supporters, three ways of measuring online popularity. (Number of MySpace friends? Paul: 64,572. Romney: 30,520. Number of YouTube views? Paul: 4.2 million. Romney: 2.2 million.) But as Micah Sifry of TechPresident.com, which tracks how the candidates are campaigning online points out: "Look, it's not easy to make an online video. Making an online video is far harder than writing a blog post." Indeed. Still, Dan Manatt of PoliticsTV.com, which creates news and satirical online videos, counters: "If the contest response is an omen for the primaries, Romney should be worried. MoveOn.org's 'Bush in 30 seconds' contest" -- the liberal group asked members to create an anti-President Bush spot -- "got 10 times more responses than Romney got. And that was in 2004, before Web video was even big."