iPad Magazines Are Failing

9:36 am EST April 25th, 2011 | Tech | Comments Off

No kidding. Media companies think just because a production method preserves their way of doing things, that consumers will support it. These guys would have been better off creating interesting websites that people will use, rather than attempting to get back into the horse and buggy business as the car is taking off.

One executive at a major publisher told me: “We shouldn’t be doing magazine apps. It’s a different format entirely from a print publication. We should be spending the resources to come up with special extensions of the brand.” The source added: “Consider the fact that iTunes doesn’t even have a dedicated ‘magazine section,’ so we’re effectively competing with Angry Birds and Flipboard at the same time.”

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