NY Times Media Kit: Women Like The Color Pink, Right?

8:27 pm EST March 15th, 2010 | Media | 9 Comments

This screengrab is from the NY Times new online media kit comparing its larger reach in New York City, compared to the Wall Street Journal. Interestingly, the Times has chosen for this panel, and this panel only to be colored pink. They – theoretically – aren’t targeting little girls here with Barbie toys, but rather affluent women who are making purchasing decisions of enough significance that advertisers want to target them.

So they use pink. Interesting.

NY Times

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9 Responses to “NY Times Media Kit: Women Like The Color Pink, Right?”

  1. passerby says:
    March 15, 2010 at 9:59 pm

    I dunno, seems harmless to me. The color pink has been a metaphor of femininity for a loooong time.

  2. podesta says:
    March 15, 2010 at 11:58 pm

    I hear that women like the pink color.

  3. Quaker in a Basement says:
    March 16, 2010 at 12:06 am

    Looks purple to me. Is it my monitor?

  4. mambochicken23 says:
    March 16, 2010 at 12:12 am

    No, probably just your eyes. Nothing to worry about.

  5. Repack Rider says:
    March 16, 2010 at 12:43 am

    Pink is the official color of the Giro d’Italia bike race, a macho event if ever there was one. Winner wears a pink jersey, the “Maglia Rosa.”

  6. tim says:
    March 16, 2010 at 8:39 am

    Harmful in their attempt to attract “discerning” women. Don’t you think it’s insulting to them that just about everything, now including newspapers, uses the color pink to target women?

    But then again, possibly helpful in attracting the advertisers who think “oh yeah, women, pink, the NY Times knows what it’s talking about”.

  7. passerby says:
    March 16, 2010 at 10:27 am

    I’ve never heard anyone complain about the color pink until now! In fact, a pink ribbon is the symbol for breast cancer awareness. Never heard anybody complain about that.

  8. Rosa på bal says:
    March 16, 2010 at 12:13 pm

    Seems like before WWII pink was associated with boys and blue with girls:
    http://www.badscience.net/2007/08/pink-pink-pink-pink-pink-moan/#more-518

  9. Sean D. Martin says:
    March 16, 2010 at 3:22 pm

    Those poor, helpless women. I’m sure they see that pink and just feel so belittled. So glad Oliver’s here to scold the Times on their behalf.