ESPN’s Successful Marketing Gimmick
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I gotta say, hurdler Lolo Jones in the ESPN nude “Body” issue seems to be worth the cover price.
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The views on this site are mine and mine alone, and do not reflect the views of my employer, Media Matters for America

Take that, SI swimsuit issue! Plus, we gots nekkid mens! (Not that there’s anything wrong with that…envy the men, lust after the women.)
I’m pretty sure athletes have always been sex symbols, on some level.
Wow those photos are awesome! Sexy sells…today, yesterday and definitely tomorrow.