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	<title>Comments on: Triumph Of Branding</title>
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	<description>Like Kryptonite To Stupid</description>
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		<title>By: Parthenon</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106737</link>
		<dc:creator>Parthenon</dc:creator>
		<pubDate>Fri, 01 Aug 2008 17:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106737</guid>
		<description>Yes Dave, but how many &lt;i&gt;units&lt;/i&gt; did they sell?

My trouble with this is that we see their profits go through the roof, we see the price go through the roof, and some among us say, ergo, we&#039;re getting fleeced. 

But if they&#039;re making nine cents on every unit (i.e. gallon) they move, how is that fleecing? Zython made the point earlier about inelastic demands, which gasoline certainly is in the short-term, and also that people (believe they, IMO) &lt;i&gt;need&lt;/i&gt; to drive as much as they do. What do you suppose the profit margin is on other inelastic demands, like food? Higher or lower than nine cents per unit?</description>
		<content:encoded><![CDATA[<p>Yes Dave, but how many <i>units</i> did they sell?</p>
<p>My trouble with this is that we see their profits go through the roof, we see the price go through the roof, and some among us say, ergo, we&#8217;re getting fleeced. </p>
<p>But if they&#8217;re making nine cents on every unit (i.e. gallon) they move, how is that fleecing? Zython made the point earlier about inelastic demands, which gasoline certainly is in the short-term, and also that people (believe they, IMO) <i>need</i> to drive as much as they do. What do you suppose the profit margin is on other inelastic demands, like food? Higher or lower than nine cents per unit?</p>
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		<title>By: The Reality-Based Dave</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106735</link>
		<dc:creator>The Reality-Based Dave</dc:creator>
		<pubDate>Fri, 01 Aug 2008 16:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106735</guid>
		<description>&quot;Exxon Mobil Corp. pulled in $11.68 billion in profits in the second quarter, the highest quarterly income ever recorded by a U.S. company.&quot;
http://www.canada.com/vancouversun/news/business/story.html?id=f27e3320-da0a-4264-a6fa-d85c843ec677


Damn you environmentalist hippiecommiepinkofags!</description>
		<content:encoded><![CDATA[<p>&#8220;Exxon Mobil Corp. pulled in $11.68 billion in profits in the second quarter, the highest quarterly income ever recorded by a U.S. company.&#8221;<br />
<a href="http://www.canada.com/vancouversun/news/business/story.html?id=f27e3320-da0a-4264-a6fa-d85c843ec677" rel="nofollow">http://www.canada.com/vancouversun/news/business/story.html?id=f27e3320-da0a-4264-a6fa-d85c843ec677</a></p>
<p>Damn you environmentalist hippiecommiepinkofags!</p>
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		<title>By: Zython</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106690</link>
		<dc:creator>Zython</dc:creator>
		<pubDate>Fri, 01 Aug 2008 06:26:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106690</guid>
		<description>&lt;i&gt;Quit driving, and I assure you they won’t make money off of you. &lt;/i&gt;

Well, you see, people have jobs, and lives. In certain cities, driving is the only way to get around. I know the only reason you care is because high gas prices are what&#039;s preventing your mom from buying you the new Naruto video game, but for the grown-ups, this is a real issue.

&lt;i&gt;If this election hinges on gas prices, John McCain (and the “Drill Now” crowd) win. Obama needs to change the subject … fast.&lt;/i&gt;

Why? We&#039;ve had the Bush/Cheney energy policies in place for the last 8 years, and gas prices have done nothing but climb. And McCain plans to continue those same policies.

&lt;i&gt;Otherwise…..who cares how much money a business makes?&lt;/i&gt;

When prices of a good with an inelastic demand are being artificially increased to hurt the end consumer, I care. Businesses are supposed to make money, but not at the cost of exploiting their consumers and employees.

And I do agree that nuclear plants are a good idea. However, the American people are too afraid of it, mainly due to Chernobyl and Three Mine Island. It&#039;s not going to happen because suggesting it would be political suicide.</description>
		<content:encoded><![CDATA[<p><i>Quit driving, and I assure you they won’t make money off of you. </i></p>
<p>Well, you see, people have jobs, and lives. In certain cities, driving is the only way to get around. I know the only reason you care is because high gas prices are what&#8217;s preventing your mom from buying you the new Naruto video game, but for the grown-ups, this is a real issue.</p>
<p><i>If this election hinges on gas prices, John McCain (and the “Drill Now” crowd) win. Obama needs to change the subject … fast.</i></p>
<p>Why? We&#8217;ve had the Bush/Cheney energy policies in place for the last 8 years, and gas prices have done nothing but climb. And McCain plans to continue those same policies.</p>
<p><i>Otherwise…..who cares how much money a business makes?</i></p>
<p>When prices of a good with an inelastic demand are being artificially increased to hurt the end consumer, I care. Businesses are supposed to make money, but not at the cost of exploiting their consumers and employees.</p>
<p>And I do agree that nuclear plants are a good idea. However, the American people are too afraid of it, mainly due to Chernobyl and Three Mine Island. It&#8217;s not going to happen because suggesting it would be political suicide.</p>
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		<title>By: Southern Quaker</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106674</link>
		<dc:creator>Southern Quaker</dc:creator>
		<pubDate>Fri, 01 Aug 2008 01:51:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106674</guid>
		<description>QiB, you&#039;ll have to forgive mccann. I&#039;m fairly sure they don&#039;t teach economics in the fourth grade.</description>
		<content:encoded><![CDATA[<p>QiB, you&#8217;ll have to forgive mccann. I&#8217;m fairly sure they don&#8217;t teach economics in the fourth grade.</p>
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		<title>By: Quaker in a Basement</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106656</link>
		<dc:creator>Quaker in a Basement</dc:creator>
		<pubDate>Thu, 31 Jul 2008 23:06:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106656</guid>
		<description>&lt;em&gt;To make more money, as is the incentive in pretty much any business. &lt;/em&gt;

Let&#039;s try this again. They&#039;re selling all they can. No customers going away empty. If there was more oil, they wouldn&#039;t sell more without &lt;em&gt;reducing the price!&lt;/em&gt;

Record sales, record profits = no incentive to produce more and bring the price down.</description>
		<content:encoded><![CDATA[<p><em>To make more money, as is the incentive in pretty much any business. </em></p>
<p>Let&#8217;s try this again. They&#8217;re selling all they can. No customers going away empty. If there was more oil, they wouldn&#8217;t sell more without <em>reducing the price!</em></p>
<p>Record sales, record profits = no incentive to produce more and bring the price down.</p>
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		<title>By: j mccann</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106651</link>
		<dc:creator>j mccann</dc:creator>
		<pubDate>Thu, 31 Jul 2008 22:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106651</guid>
		<description>Confused boys?

&quot;The world’s biggest oil company is selling all the oil they can…and they’re making record-breaking profits. What’s their incentive to drill for more oil?&quot;

To make more money, as is the incentive in pretty much any business. 

Duh.</description>
		<content:encoded><![CDATA[<p>Confused boys?</p>
<p>&#8220;The world’s biggest oil company is selling all the oil they can…and they’re making record-breaking profits. What’s their incentive to drill for more oil?&#8221;</p>
<p>To make more money, as is the incentive in pretty much any business. </p>
<p>Duh.</p>
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		<title>By: I'm a Hick</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106646</link>
		<dc:creator>I'm a Hick</dc:creator>
		<pubDate>Thu, 31 Jul 2008 21:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106646</guid>
		<description>&quot;Are you going to be able to keep up? She wants like six more kids. Of course, as a wise man with the initials RD once said, “The best part about having kids is makin em!” &quot;

Sigh, 20 years ago, maybe.</description>
		<content:encoded><![CDATA[<p>&#8220;Are you going to be able to keep up? She wants like six more kids. Of course, as a wise man with the initials RD once said, “The best part about having kids is makin em!” &#8221;</p>
<p>Sigh, 20 years ago, maybe.</p>
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		<title>By: Sean D. Martin</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106641</link>
		<dc:creator>Sean D. Martin</dc:creator>
		<pubDate>Thu, 31 Jul 2008 21:23:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106641</guid>
		<description>Jay to jmccann: &lt;i&gt;You’ll do a lot better getting people to discuss these issues with you without all of the “marxist” stuff.&lt;/i&gt;

There you go being wrong again, Jay.  You seem to be under the impression that jmccann is interested in actually discussing issues.</description>
		<content:encoded><![CDATA[<p>Jay to jmccann: <i>You’ll do a lot better getting people to discuss these issues with you without all of the “marxist” stuff.</i></p>
<p>There you go being wrong again, Jay.  You seem to be under the impression that jmccann is interested in actually discussing issues.</p>
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		<title>By: Quaker in a Basement</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106632</link>
		<dc:creator>Quaker in a Basement</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:32:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106632</guid>
		<description>&lt;em&gt; last week, the price of oil went down $20 merely on talk that we MIGHT drill more&lt;/em&gt;

Direct cause-and-effect, Farris? Baloney. I say it went down because traders are closing out their positions in advance of Bush leaving office.

Hey, it&#039;s just as likely.</description>
		<content:encoded><![CDATA[<p><em> last week, the price of oil went down $20 merely on talk that we MIGHT drill more</em></p>
<p>Direct cause-and-effect, Farris? Baloney. I say it went down because traders are closing out their positions in advance of Bush leaving office.</p>
<p>Hey, it&#8217;s just as likely.</p>
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		<title>By: Quaker in a Basement</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106631</link>
		<dc:creator>Quaker in a Basement</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:30:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106631</guid>
		<description>Confused boys?

The world&#039;s biggest oil company is selling all the oil they can...and they&#039;re making record-breaking profits. What&#039;s their incentive to drill for more oil?</description>
		<content:encoded><![CDATA[<p>Confused boys?</p>
<p>The world&#8217;s biggest oil company is selling all the oil they can&#8230;and they&#8217;re making record-breaking profits. What&#8217;s their incentive to drill for more oil?</p>
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		<title>By: j mccann</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106630</link>
		<dc:creator>j mccann</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106630</guid>
		<description>I call&#039;em as I see them, jay.</description>
		<content:encoded><![CDATA[<p>I call&#8217;em as I see them, jay.</p>
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		<title>By: Duros62</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106629</link>
		<dc:creator>Duros62</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:24:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106629</guid>
		<description>&lt;i&gt;Well last week, the price of oil went down $20 merely on talk that we MIGHT drill more.&lt;/i&gt;

Funny, i thought it was because we were all driving less because of the, you know, high cost of fuel.</description>
		<content:encoded><![CDATA[<p><i>Well last week, the price of oil went down $20 merely on talk that we MIGHT drill more.</i></p>
<p>Funny, i thought it was because we were all driving less because of the, you know, high cost of fuel.</p>
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		<title>By: Jay</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106627</link>
		<dc:creator>Jay</dc:creator>
		<pubDate>Thu, 31 Jul 2008 20:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106627</guid>
		<description>&lt;i&gt;Respond right now, marxist pigs.&lt;/i&gt;

You know McCann....I chastised Rheinhard yesterday for saying, &quot;Answer now, fascists!&quot; when he was in fact just playing off your hyperbole. I&#039;ll repeat to you what I said to him. You&#039;ll do a lot better getting people to discuss these issues with you without all of the &quot;marxist&quot; stuff. 

&lt;i&gt;Angelina’s gonna leave Brad for me any day now. &lt;/i&gt;

Are you going to be able to keep up? She wants like six more kids. Of course, as a wise man with the initials RD once said, &quot;The best part about having kids is makin em!&quot;</description>
		<content:encoded><![CDATA[<p><i>Respond right now, marxist pigs.</i></p>
<p>You know McCann&#8230;.I chastised Rheinhard yesterday for saying, &#8220;Answer now, fascists!&#8221; when he was in fact just playing off your hyperbole. I&#8217;ll repeat to you what I said to him. You&#8217;ll do a lot better getting people to discuss these issues with you without all of the &#8220;marxist&#8221; stuff. </p>
<p><i>Angelina’s gonna leave Brad for me any day now. </i></p>
<p>Are you going to be able to keep up? She wants like six more kids. Of course, as a wise man with the initials RD once said, &#8220;The best part about having kids is makin em!&#8221;</p>
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		<title>By: I'm a Hick</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106621</link>
		<dc:creator>I'm a Hick</dc:creator>
		<pubDate>Thu, 31 Jul 2008 19:13:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106621</guid>
		<description>I saw an interview with Mark White, the former governor of Texas, the other day. He said he&#039;s all for increased drilling. The problem is, there aren&#039;t currently any additional rigs to drill with.</description>
		<content:encoded><![CDATA[<p>I saw an interview with Mark White, the former governor of Texas, the other day. He said he&#8217;s all for increased drilling. The problem is, there aren&#8217;t currently any additional rigs to drill with.</p>
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		<title>By: j mccann</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106620</link>
		<dc:creator>j mccann</dc:creator>
		<pubDate>Thu, 31 Jul 2008 19:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106620</guid>
		<description>Yes william, I agree! 

Oil companies, and heck, any business that makes money is eeeeeevil!! 

.sarcasm off.

you liberals are so f**king stupid. 

Who gets mad at someone else for making money???? Seriously. That&#039;s just stupid.</description>
		<content:encoded><![CDATA[<p>Yes william, I agree! </p>
<p>Oil companies, and heck, any business that makes money is eeeeeevil!! </p>
<p>.sarcasm off.</p>
<p>you liberals are so f**king stupid. </p>
<p>Who gets mad at someone else for making money???? Seriously. That&#8217;s just stupid.</p>
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		<title>By: william</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106619</link>
		<dc:creator>william</dc:creator>
		<pubDate>Thu, 31 Jul 2008 19:03:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106619</guid>
		<description>&quot;Record earnings...to $11.68 billion&quot;

You conveniently left out that Exxon-Mobil&#039;s effective income tax rate increased to 49% versus 44% and that they paid more than $32 Billion in taxes. 

Evil Oil Companies!</description>
		<content:encoded><![CDATA[<p>&#8220;Record earnings&#8230;to $11.68 billion&#8221;</p>
<p>You conveniently left out that Exxon-Mobil&#8217;s effective income tax rate increased to 49% versus 44% and that they paid more than $32 Billion in taxes. </p>
<p>Evil Oil Companies!</p>
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		<title>By: j mccann</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106618</link>
		<dc:creator>j mccann</dc:creator>
		<pubDate>Thu, 31 Jul 2008 19:01:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106618</guid>
		<description>In today’s news:

“Record earnings for the world’s largest publicly traded oil company have become almost as predictable as the surge of gasoline prices at the pump in recent years, and for the second quarter income rose 14 percent, to $11.68 billion.“

Quit driving, and I assure you they won&#039;t make money off of you. Otherwise.....who cares how much money a business makes? Last time I checked, that was ACTUALLY the point of a business. And psssst.....since you are seemingly associating high oil prices with high profits....maybe (now shhhhhh, don&#039;t tell anyone) their profits would drop too if we had more oil! Woooha! You should be happy with that idea, marxist pig! 

Gotta love childlike jealousy.</description>
		<content:encoded><![CDATA[<p>In today’s news:</p>
<p>“Record earnings for the world’s largest publicly traded oil company have become almost as predictable as the surge of gasoline prices at the pump in recent years, and for the second quarter income rose 14 percent, to $11.68 billion.“</p>
<p>Quit driving, and I assure you they won&#8217;t make money off of you. Otherwise&#8230;..who cares how much money a business makes? Last time I checked, that was ACTUALLY the point of a business. And psssst&#8230;..since you are seemingly associating high oil prices with high profits&#8230;.maybe (now shhhhhh, don&#8217;t tell anyone) their profits would drop too if we had more oil! Woooha! You should be happy with that idea, marxist pig! </p>
<p>Gotta love childlike jealousy.</p>
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		<title>By: I'm a Hick</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106616</link>
		<dc:creator>I'm a Hick</dc:creator>
		<pubDate>Thu, 31 Jul 2008 18:59:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106616</guid>
		<description>Which seems to suggest that the price of oil is determined by more than the actual supply.  Talk of a conflict in East Bumfuck next week could send it back up.</description>
		<content:encoded><![CDATA[<p>Which seems to suggest that the price of oil is determined by more than the actual supply.  Talk of a conflict in East Bumfuck next week could send it back up.</p>
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		<title>By: SaveFarris</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106614</link>
		<dc:creator>SaveFarris</dc:creator>
		<pubDate>Thu, 31 Jul 2008 18:54:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106614</guid>
		<description>Well last week, the price of oil went down $20 merely on talk that we MIGHT drill more.  Were we to actually do so, prices would subsequently continue to fall.</description>
		<content:encoded><![CDATA[<p>Well last week, the price of oil went down $20 merely on talk that we MIGHT drill more.  Were we to actually do so, prices would subsequently continue to fall.</p>
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		<title>By: Quaker in a Basement</title>
		<link>http://www.oliverwillis.com/2008/07/31/triumph-of-branding/#comment-106613</link>
		<dc:creator>Quaker in a Basement</dc:creator>
		<pubDate>Thu, 31 Jul 2008 18:51:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.oliverwillis.com/?p=8269#comment-106613</guid>
		<description>In today&#039;s news:
&lt;blockquote&gt;&quot;Record earnings for the world’s largest publicly traded oil company have become almost as predictable as the surge of gasoline prices at the pump in recent years, and for the second quarter income rose 14 percent, to &lt;strong&gt;$11.68 billion.&lt;/strong&gt;&quot;&lt;/blockquote&gt;</description>
		<content:encoded><![CDATA[<p>In today&#8217;s news:</p>
<blockquote><p>&#8220;Record earnings for the world’s largest publicly traded oil company have become almost as predictable as the surge of gasoline prices at the pump in recent years, and for the second quarter income rose 14 percent, to <strong>$11.68 billion.</strong>&#8220;</p></blockquote>
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