Obama’s First National Ad

2:40 pm EST June 19th, 2008 | News | 9 Comments

Airing in Alaska, Colorado, Florida, Georgia, Iowa, Indiana, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Pennsylvania, Wisconsin, and Virginia (via)

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9 Responses to “Obama’s First National Ad”

  1. Vanessa says:
    June 19, 2008 at 4:02 pm

    The gentle, down-home, country ditty playing in the background is funny. It’s like the music from an oatmeal commercial with Wilfred Brimley or an advertisement for Werther’s Originals.

    Seriously though, he presents himself well. I think it’ important that he emphasizes his humble roots as the right-wing ridiculously attempts to label him as a privileged elitist.

  2. midderpidge says:
    June 19, 2008 at 8:20 pm

    Airing in Georgia? Indiana? Alaska? Montana? North Dakota? Virginia?

    Be very afraid McCain supporters if these are now up for grab.

  3. Ron Sheridan says:
    June 20, 2008 at 1:00 am

    Just talk to people. That’s all they want, talk to them, REALLY talk TO them.

    It’s so easy to see why Barack Obama inspires so many people. He talks TO them and not AT them, and he brings it real and from the heart.

    What a gift he could be for America and the world.

    I pray.

  4. Marketing 101 » Oliver Willis says:
    June 20, 2008 at 2:11 am

    [...] Sen. Obama is, what he stands for and where he comes from. That’s why he’s running ads like this and is smartly using his fiscal advantage to define himself in the public eye rather than have [...]

  5. Pierre Markuse says:
    June 20, 2008 at 5:34 am

    Nicely done. But interesting to know that it doesn’t run in all states. Here in germany when a new chancellor is elected the ads normally run in all states. There are no different ads for different states.

  6. SpiderJ says:
    June 20, 2008 at 8:19 am

    Pierre – It’s a question of efficiency. Illinois, Obama’s home state, knows and loves him already, and New York and California skew Democratic pretty dependably (larger cities tend to skew liberal). Airing the ad there is a waste of resources.

    Airing this ad, which is designed to say who Obama is and what he’s done, is to counter the GOP message that he’s born of elitist privilege (very much not) and that he’s never done anything in his ten years as a legislator (he’s done quite a bit). The states where the ad airs are where the Republican message has a stronger pull.

  7. Pierre Markuse says:
    June 20, 2008 at 8:38 am

    @SpiderJ:

    Thank you, I suspected that. It’s just interesting cos here it is uncommon to run different ads in different states although it would make sense.

    I guess that’s because all important german TV stations are running mostly nationwide. The regional stations may be able to target the voters more specifically but even in “their” state they rank far behind the nationwide stations in popularity.

    Even ads for the election of a “Ministerpräsident” (roughly the equivalent of a governor) of one of the states are mostly running nationwide.

  8. Lee Coles says:
    June 20, 2008 at 10:36 am

    I don’t think the still images of him when he was younger will resonate w/ Middle America. Too ethnic. A more patriotic or adult focus would be better, IMHO.

  9. christie says:
    June 20, 2008 at 8:41 pm

    “I…extended health care for wounded troops who had been neglected.” The ad cites Public Law 110-181, the 2008 National Defense Authorization Act. If Barry’s going to claim credit, how about showing up to vote?

    http://www.senate.gov/legislative/LIS/roll_call_lists/roll_call_vote_cfm.cfm?congress=110&session=2&vote=00001