It Is Working

11:49 am EST June 15th, 2008 | Uncategorized | 8 Comments

John McCain’s brand is weakening.

He was often called the country’s most popular politician and widely admired for his independent streak. It wasn’t too many years ago that “maverick” was the cliche of choice in describing him.

But that term didn’t even make the list this year when voters were asked by the Pew Research Center to sum up McCain in a single word. “Old” got the most mentions, followed by “honest,” “experienced,” “patriot,” “conservative” and a dozen more. The words “independent,” “change” or “reformer” weren’t among them.

Voters have notoriously short memories, but it could be argued that McCain cheapened his own brand.

He is, as a friend of mine noted, now “A Maverick of One”.

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8 Responses to “It Is Working”

  1. anotherbozo says:
    June 15, 2008 at 4:43 pm

    Like to think that a month or so down the campaign trail, “honest” will bite the dust, too. In favor, maybe, of “total kissup.”

    And it would help if the MSM stop treating him like a kindly old grandfather who shouldn’t be asked to connect A to B.

  2. SpiderJ says:
    June 15, 2008 at 5:17 pm

    “Honest” should, in a more just world, be on shakier ground after his completely over-staged Town Hall the other night…

  3. Darkrose says:
    June 15, 2008 at 8:03 pm

    Totally off-topic, but: where did you get your Obama button? I’d like to put one on my blog, but I can’t find any on the actual Obama site. Thanks!

  4. JWG says:
    June 15, 2008 at 8:22 pm

    Same poll – results for Obama:
    most used word = “inexperienced”
    least used word = “honest”

    oops!

  5. anotherbozo says:
    June 16, 2008 at 7:37 am

    least used word = “honest”

    sounds suspicious. you mean “eleemosynary” and “dipsomaniacal” came up more often?

  6. anonymous says:
    June 16, 2008 at 9:06 am

    A “maverick” holds his lonely positions, because he cannot convince anyone, not even members of his own party, of their correctness.

    “Maverick” is the opposite of “leader”.

  7. freD says:
    June 16, 2008 at 7:30 pm

    Old & unsteady. Whoo hoo.

  8. jim says:
    June 17, 2008 at 7:54 pm

    McCain words?
    Try these:

    adulterer
    Keating
    megalomaniac
    bore

    Hmm – is “brown-nose” one word or two?