Branding, Branding, Branding

8:10 pm EST June 6th, 2008 | News | 7 Comments

Another McCain fail. Especially in the shadow of Obama’s success. They’ve stayed consisten throughout the whole campaign. Consider the slogan. I can’t tell you exactly what John Kerry’s slogan was from 2004 it changed so much (“Let America Be America Again” to “The Real Deal”). Sen. Clinton changed slogans again and again, as has McCain.

Sen. Obama has been “Change We Can Believe In” almost from day one. Little things like this matter.

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7 Responses to “Branding, Branding, Branding”

  1. Adam says:
    June 6, 2008 at 8:52 pm

    Plagiarism is the sincerest form of flattery.

  2. evie says:
    June 6, 2008 at 9:49 pm

    Funny, my boss, who is a serious Republican who considers Glenn Beck a “moderate,” cited Obama’s “Change we can believe in” slogan yesterday. I was blown away because first, I never discuss politics with him and second, I was stunned a man who will never vote for Obama remembered the slogan. Perhaps they are making fun of it on Fox, who knows, but getting them to remember is half the battle.

    Mark my words: they’ll be the first campaign that does not change their logo after the VP pick. Their brand and everything associated with it is gold.

  3. midderpidge says:
    June 6, 2008 at 9:59 pm

    Plagiarism is the most sincere form of flattery.

  4. Michael Markman says:
    June 6, 2008 at 10:22 pm

    Plagiarism is the most sincerest form of flattery.

  5. Sean D. Martin says:
    June 7, 2008 at 4:37 am

    LOL. So Michael Markham flatters midderpidge who flatters Adam.

  6. Duros62 says:
    June 7, 2008 at 1:20 pm

    I did my part to help him out.

  7. Duros62 says:
    June 7, 2008 at 1:49 pm