A Fantastic Mistake

6:08 pm EST May 29th, 2007 | Movies | 3 Comments

A Marvel Comics hero is giving George Washington some company on the quarter, but the U.S. Mint doesn’t think the stunt is so super.

To promote the upcoming film “Fantastic Four: Rise of the Silver Surfer,” 20th Century Fox and The Franklin Mint altered 40,000 U.S. quarters to feature the character.

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The U.S. Mint said in a news release Friday that it learned of the promotional quarter this week and advised the studio and The Franklin Mint they were breaking the law. It is illegal to turn a coin into an advertising vehicle, and violators can face a fine.

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3 Responses to “A Fantastic Mistake”

  1. DrPidgro says:
    May 29, 2007 at 11:50 pm

    I sure hope they seize the quarters before distribution.

  2. s.m. koppelman says:
    May 30, 2007 at 11:17 am

    The Franklin Mint, which has been in the commemorative-fake-coin business for decades, didn’t know this is illegal?

  3. SpiderJ says:
    May 30, 2007 at 12:39 pm

    The Franklin Mint was bought last year by new investors, who clearly didn’t do their homework before embarking on this Dumb Idea.