Old Media/New Media Worlds Collide (Again)

7:40 am EST April 19th, 2007 | Media | 4 Comments

In this instance it’s PC Magazine’s publisher getting upset at PR guy Steve Rubel for telling the truth about PC Magazine’s print product: that is, it sucks. I used to read a lot of those magazines, that’s what got me into computers in the first place when I used to build them for fun in high school (anyone remember those phone book sized Computer Shopper issues?). But once the web started clicking those magazines have become less and less useful. The hardcore tech audience now gets all their info online, while the more light computer user PC Magazine is now targeting probably doesn’t care about the latest iteration of “300 Cool Websites”. But don’t actually say it out loud!

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4 Responses to “Old Media/New Media Worlds Collide (Again)”

Jay says:

April 19, 2007 at 8:19 am

I have a free subscription to the magazine, which is the only reason I get it. Sometimes some of the content is good, but that’s only the regular columnists who have something new to say.

I agree with you however that they’ve worn out the ‘Best Free Programs’ sort of issues. They just did a security issue and — surprise surprise! — Norton Anti-Virus was the Editors Choice for the best anti-virus software.
nihilistic_disintegration says:

April 19, 2007 at 3:11 pm

John Dvorak is the only good thing to come from PC Magazine.

I always thought it amusing that Computer Shopper had articles. Seriously, who read it for the articles? (It was like geek porn, with all those ads.)
Quaker in a Basement says:

April 19, 2007 at 4:39 pm

One of the targeted-to-IT-people publications, InfoWorld, has decided to abandon its dead tree version and go online only.
Eric Eggertson says:

April 21, 2007 at 2:23 am

The newspapers are stuck in the same rut. They can still make money with the print versions, so a lot of them are afraid to really go to town with their online editions.