Michael J. Fox’s Blockbuster Ad

2:30 pm EST October 26th, 2006 | Uncategorized | 1 Comment

It’s a game-changer. No wonder the cons are working so hard against it.

A new national study revealed that American voters’ support for stem cell research increased after they viewed an ad featuring Michael J. Fox in which he expresses his support for candidates who are in favor of stem cell research.

The study was conducted among 955 Americans by HCD Research and Muhlenberg College Institute of Public Opinion (MCIPO) during October 24-25, to obtain Americans’ views on the stem cell research before and after they watched the ad.

# Among all respondents, support for stem cell research increased from 78% prior to viewing the ad, to 83% after viewing the ad. Support among Democrats increased from 89% to 93%, support among Republicans increased from 66% to 68% and support among Independents increased from 80% to 87% after viewing the ad.

# The level of concern regarding a candidate’s view on stem cell research increased among all respondents from 57% prior to viewing the ad to 70% after viewing the ad. Among Democrats, the level of concern increased from 66% to 83% and Republicans’ level of concern increased from 50% to 60%. Independents’ level of concern increased from 58% to 69%.

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